I am a collaborative and forward-thinking Industrial Designer and Innovation Strategist with a passion for creating meaningful solutions that enhance the human experience. Driven by a desire to address complex, systemic challenges, my work is grounded in a deep understanding of human behavior and the intersection of physical and digital design. Over the past 15 years, I have led and contributed to a diverse range of projects spanning medical devices, consumer electronics, kitchenware, wearables, and packaging. I also bring extensive experience in design execution and have partnered with manufacturers across Asia to bring high-quality products to market.

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I am currently a Principal Industrial Design & Innovation Lead at Cricut.

 

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